The Origins

We; the architects of ventures and entrepreneurial endeavors have been misguided. Unintentionally, yes but misguided all the same. We have faithfully deployed the tools designed to manage conventional business to build our unconventional businesses. We have deployed the play-book designed for business-as-usual to build business unusual. We have installed the operating system for the established in our unestablished environments.

To overly simplify it there are two sides of the tracks…The Haves and The Have-Not’s (pun unintended).

If you can see the tracks, if you know the formula, if your train is humming along, you’ve proved A plus B equals C and have reached that state of repeatable results. If you have more fact than hypotheses and you don’t need to borrow the kid’s milk money to push the business one more day. Then you are in the Haves zone.  You will do ok with conventional polished tools like business plans and butter knives if you seek to keep cloning your efforts.

However…

If the tracks are unseen, if it’s all thicket and fog, if the way is not clear nor cleared.  If you haven’t proved that D + E = F. If you have more hypotheses than fact. More borrowing, less profiting. More conundrum, less clarity. Then you are in the Have-not’s zone. You need different kinds of choices, different tools, different ways of working. You need the machete, not the butter knife.

This is a clarion call to those in the Have-Not’s zone to shift perspective; rethink, retool, revise your fundamentals.  The Venture OS is the curated toolset, skillset, mindset for those venturing in the Have-Not’s Zone.