4th Dimension
The Orchestra
The fourth and final dimension of the Venture OS is about Adapt-Ability. This is where you take a wide lens, zoom out to the greater ecosystem dynamics and you take on the dual role of choreographing the present while simultaneously building the future. A balance of preservation of the core and regeneration of the new. This act of strategy and foresight in tandem is not for the unserious it’s for those who are committed to the mission of not just surviving but thriving.
Using a powerful dual force of strategy and foresight. Forward looking founders make informed choices about staying relevant over the horizon, and in the current environment.
Relying on luck is something most of us venturers can’t afford to do. You don’t have the luxury of bottomless budgets and endless resources to leave it up to luck. Study your environment, understand the forces working for or against you and understand what’s worth attention and what’s just noise. Have a point of view. Decide how you will act. Take a position. Position yourself or you will be positioned. The way to lead is not to wait for crisis and then take action. There is a real risk in not innovating. Playing it blind or playing it safe will lead to irrelevancy. Innovating is critical. Renewing your core is critical.
And How Do You Do This?
Be intentionally curious about the environment within which your business lives, breathes, and moves. Understand the macro dynamics and dependencies of the ecosystem that work for or against you. Understand how to translate that into tangible, value generation. Think in Systems: For everything is connected to everything. Go beyond isolated components and get a grasp of the holistic web of relationships and dependencies. And what that means for you, for your ability and continuity to be of value again and again. Scanning your environment is a thing you do as part of your duty to be worthy of value.
You Innovate: Value propositions and business models (body’s) are not static; they evolve in tandem with the ever-changing market dynamics. As the environment transforms, so must the value generation—becoming a dynamic, living entity that echoes the pulse of progress. This is not about choice. This is a strategic necessity for those who seek to thrive. Any of the 10 components of value generation is a wellspring of innovation. You innovate by redesigning a component or two. Remember, you are the author of the story, the architect of the vision, the maestro, the conductor shaping the symphony of progressive value. You deliberately and thoughtfully orchestrate the elements of the business to create meaningful and exceptional value. That’s what you do. So you will look each of your 10 key components in the eye and you will thoughtfully rearrange them to unlock fresh growth, differentiated capability and strategic resilience.
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